Logo
  • Digital transformation
  • Complex Decisions
  • Conversion Optimization
  • Persona Creation
Contact me!
Hello,I’m Alex

Hello,I’m Alex

I ship features that work, in environments where nobody agrees on what to build.

8+ years designing complex systems — Swiss banking, enterprise, live-service gaming with 2M+ users. 17 features shipped, zero redesigns. I use AI tools to accelerate research synthesis, prototype faster, and challenge my own assumptions, not to replace the thinking, but to sharpen it.

Turns out, tight constraints and high stakes are pretty good UX training.

17 shipped features · #2 revenue product · +30% client acquisition · 2M+ users · 45%→50% conversion · 1,000+ research participants Swiss & Romanian citizen — no visa required. French (native), English (C2), German (B2), Romanian (native).

Case Studies

Swiss Bank Digital Transformation : +30% Client Acquisition in 6 MonthsSwiss Bank Digital Transformation : +30% Client Acquisition in 6 Months
Swiss Bank Digital Transformation : +30% Client Acquisition in 6 Months
Simplifying Complex Decision Interfaces : 17 Systems Shipped, Zero Redesigns RequiredSimplifying Complex Decision Interfaces : 17 Systems Shipped, Zero Redesigns Required
Simplifying Complex Decision Interfaces : 17 Systems Shipped, Zero Redesigns Required
Conversion Optimization : From Underperformer to #2 Revenue GeneratorConversion Optimization : From Underperformer to #2 Revenue Generator
Conversion Optimization : From Underperformer to #2 Revenue Generator
User Research & Persona Development : from 1,000 Participants, 4 Personas That Shaped Product StrategyUser Research & Persona Development : from 1,000 Participants, 4 Personas That Shaped Product Strategy
User Research & Persona Development : from 1,000 Participants, 4 Personas That Shaped Product Strategy

About

My background taught me three things: how to make it beautiful (art direction), how to make it happen with the right people under pressure (Swiss Army), and how to make it efficient (8 years in UX).

That combination is why I gravitate toward complex systems. Banking, insurance, live services — the kind of products where "good enough" isn't good enough.

I like tight constraints. I like high stakes. I like shipping things that work the first time.

Contact

acpopescu@gmail.com

+40 725 544 609

Linkedin