I design for complex, high-pressure systems—banking, HR tech, live games serving millions. The pattern? Turn complexity into clarity. Ship features that actually work. Iterate based on real behavior, not assumptions. 5 years on The Division 2 — now #2 revenue generator company-wide. Also shipped banking UX (+30% client acquisition) and HR platforms. 17 features shipped, zero redesigns required. Former Swiss Army Company Commander. Turns out tight constraints and high stakes are pretty good UX training.
17 shipped features · #2 revenue product · +30% client acquisition · 2M+ users · 45%→50% conversion · 1,000+ research participants Swiss & Romanian citizen — no visa required. French (native), English (C2), German (B2), Romanian (native).
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About
My background taught me three things: how to make it beautiful (art direction), how to make it happen with the right people under pressure (Swiss Army), and how to make it efficient (8 years in UX).
That combination is why I gravitate toward complex systems. Banking, insurance, live services — the kind of products where "good enough" isn't good enough.
I like tight constraints. I like high stakes. I like shipping things that work the first time.