Hello,I’m Alex

Hello,I’m Alex

I ship features that work, in environments where nobody agrees on what to build.

8+ years designing complex systems — Swiss banking, enterprise, live-service gaming with 2M+ users. 17 features shipped, zero redesigns. I use AI tools to accelerate research synthesis, prototype faster, and challenge my own assumptions, not to replace the thinking, but to sharpen it.

Turns out, tight constraints and high stakes are pretty good UX training.

17 shipped features · #2 revenue product · +30% client acquisition · 2M+ users · 45%→50% conversion · 1,000+ research participants Swiss & Romanian citizen — no visa required. French (native), English (C2), German (B2), Romanian (native).

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About

My background taught me three things: how to make it beautiful (art direction), how to make it happen with the right people under pressure (Swiss Army), and how to make it efficient (8 years in UX).

That combination is why I gravitate toward complex systems. Banking, insurance, live services — the kind of products where "good enough" isn't good enough.

I like tight constraints. I like high stakes. I like shipping things that work the first time.

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